Alcatraz Island is a San Franciscan focal point, luring literally millions of visitors from around the world to explore this historic landmark. While the island and prison are themselves an immersive experience, many guests encounter Alcatraz as only a view. Academy Studios' design of Keepers & the Kept provides a dually aimed exhibit, highlighting the island's dynamic lineage of occupiers, from Native Americans to Civil War soldiers all the way to today's National Park Service as stewards of the park; all told in a unique and sophisticated multi-modal format accessible to a broad audience. Visitors whether visiting the island or not experience the complete history of the island, serving as a provoking prelude to their tour sparking curiosity to investigate the real thing "the rock."